A brand identity is a visual representation of the heart and soul of your brand. Have you ever looked at a color scheme and felt excited, or calm...or like something would probably be really expensive? That's the look and feel of a brand! From the photos you use, to the types of icons - even the tone of your writing, should all convey the same message to your clients and customers.
Once your brand style is established and all of the elements have been designed, the next important element is using them consistently. When I work with you to create a strong brand identity, I equip you with a style guide giving you rules and best practices for using all of the elements consistently to build trust in your brand. Keep scrolling to find out more!