Brand Design

A brand identity is a visual representation of the heart and soul of your brand. Have you ever looked at a color scheme and felt excited, or calm...or like something would probably be really expensive? That's the look and feel of a brand! From the photos you use, to the types of icons - even the tone of your writing, should all convey the same message to your clients and customers.

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Once your brand style is established and all of the elements have been designed, the next important element is using them consistently. When I work with you to create a strong brand identity, I equip you with a style guide giving you rules and best practices for using all of the elements consistently to build trust in your brand. Keep scrolling to find out more!

Brand Elements

Logo

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A unique symbol that identifies your brand.  Your most important brand element.

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Icons

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A small image, usually a symbol, used to graphically represent a program or function. I'll develop a collection of branded icons for print marketing and your website.

Color Pallet

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The color pallet for your brand consists of 2-5 colors that are used throughout your company. They are an important part of conveying the look and feel of your brand.

Image Style

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The images you use across your brand, should help convey your look and feel, and support your color pallet. I'll give you a collection of photos to use and guide you in choosing more.

Typography

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Just like colors, fonts can evoke a feeling that should be consistent with the rest of your brand elements. You'll get a set of fonts for different uses across your brand elements.

Additional Brand Items

Any items a customer or staff member sees, should reflect consistent branding. Additional items for your business can be added to you package.

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Brand Design Process

Let's Connect

katieoconsulting@gmail.com

Phone: 832-422-5488

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