A brand identity is a visual representation of the heart and soul of your brand. Have you ever looked at a color scheme and felt excited, or calm...or like something would probably be really expensive? That's the look and feel of a brand! From the photos you use, to the types of icons - even the tone of your writing, should all convey the same message to your clients and customers.
Once your brand style is established and all of the elements have been designed, the next important element is using them consistently. When I work with you to create a strong brand identity, I equip you with a style guide giving you rules and best practices for using all of the elements consistently to build trust in your brand. Keep scrolling to find out more!
A unique symbol that identifies your brand. Your most important brand element.
A small image, usually a symbol, used to graphically represent a program or function. I'll develop a collection of branded icons for print marketing and your website.
The color pallet for your brand consists of 2-5 colors that are used throughout your company. They are an important part of conveying the look and feel of your brand.
The images you use across your brand, should help convey your look and feel, and support your color pallet. I'll give you a collection of photos to use and guide you in choosing more.
Just like colors, fonts can evoke a feeling that should be consistent with the rest of your brand elements. You'll get a set of fonts for different uses across your brand elements.
Additional Brand Items
Any items a customer or staff member sees, should reflect consistent branding. Additional items for your business can be added to you package.
Brand Design Process
During this phase, all of the brand elements will come together. The initial brand package will include a logo, color pallet, typography collection, 5/+ image style examples, and 3/+ icons.
Packages are customizable, and pricing is based on your brand needs and the work involved.
You'll review the first design iteration of your project and send feedback. It's my goal for us to work together in making a design you love, that accurately serves your company and audience.
You'll get three rounds of iterations of your design for the package price, all of which you can keep. Once you decide on the final designs, I'll begin the last step.
I'll combine all of your design elements into a zip file for you to keep, along with a brand style guide that details the rules of where and how to use each one. Remember, consistency is key in building a respectable and trustworthy brand.
From there we can also discuss your additional design elements specific to your business including: business cards, social media templates, letter head, and many more.
We'll start with a phone call where we discuss all the elements of your business, values, ideal customers, and what you want your brand to convey. Even if you don't know exactly how to explain it, I've got the perfect formula to develop a look and feel you'll love, that will resonate with your company and customers.
I'll send a work agreement with the scope and timeline of deliverables within 24 hours.
I'll gather market research from similar brands, create customer profiles to better understand your audience, and develop a description of your brand look and feel, and ideal customers. This will help guide us to Phase 3.